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Sony ericsson t610 games5/25/2023 It is a style that has come to embody the prescribed image of Swedish design and that is simultaneously widely acclaimed in both Japan and the US. SonyEricsson instead focused on designing its cell phones in what is usually referred to as the Scandinavian design tradition – a style with roots from the 1950s and 60s, and characterized by simple, sculptural elegance, material constraint and a lack of embellishments. The new company chose not to copy Nokia's winning concept with strongly segmented production, closely aligned with the transitory fashion industry. The merger with Sony gave Ericsson new strength in meeting consumers' demands for a more exciting and varied range of models. The competition had become much tougher in the cell phone sector, primarily from Nokia, which had invested heavily in a consumer-oriented design strategy. This occurred after a turbulent period for Ericsson when it became obvious that the company could no longer rely solely on its high technical expertise. In October 2001, Ericsson's cell phone division merged with the major Japanese home electronics firm Sony and formed SonyEricsson Communications.
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